Joyride [projects]
FULL THROTTLE STORY-TELLING
Communications & PR for:
Artists, Brands and Events
We can help you reach the right people, at the right time, with the right message that goes beyond traditional PR and spreads a little joy.
[about us]
Dannii-Joy Gardiner is an Auckland / Tāmaki Makaurau-based PR and communications specialist with 14 years of experience across Aotearoa and the United Arab Emirates helping artists, brands and businesses tell their stories and build authentic connections with media and influencers.
Most recently she spent five years heading up PR and communications at major label Sony Music NZ, shaping the careers of standout homegrown talent and international artists in this region. Before that, she led campaigns and events at commercial radio at both NZME & Mediaworks, winning multiple Radio Awards, and built her agency chops at luxury lifestyle PR firms and in-house companies in Dubai and Abu Dhabi.
Through JOYRIDE [PROJECTS], she now brings that expertise directly to artists, labels, brands, creatives and anyone with a story to tell with a boutique approach built on real relationships and sharp strategy.
[WHAT WE OFFER]
PR & MEDIA RELATIONS
Have a story, song or product you want the world to know about? We bring press releases, media pitching, radio plugging and the relationships that help get you heard.
EVENT PROMOTION
Launching a show, festival or brand activation? We handle press, pitching and relationships with journalists and influencers to make sure fans are in the room.
CAMPAIGN STRATEGY
Do you have a product, album or activation launch? We build campaigns with authentic storytelling at the core and can help guide you from strategy to execution.
[HOP ON IN]
Every story and campaign needs an ignition point. Send us a note, and we’ll map out the best way forward together.